![]() ![]() Right now, we continue to build across the country. Bricks is where we have been in the past, but the future has to be clicks. Trone: Our strategy is bricks and clicks. ![]() In both the short term and long term, what are some of the areas on your roadmap for continued growth? ![]() An organization that has 172 stores in 22 states, and has been around for over a quarter of a century. To read future interviews with influential founders of major businesses, please follow me on Twitter You are the co-founder and co-owner, with your brother Robert, of Total Wine & More. (To listen to an unabridged audio version of this interview, please visit this link. He covers all the above and more in this interview. Although his run was not successful, he believes his future remains in politics as much as in business and in philanthropy. As he has gotten more immersed in healthcare, education reform, and prison reform through his charitable work, his third mission was sparked a couple of years ago, as David campaigned for the Democratic nomination in Maryland’s 8th Congressional District, hoping to fix what he believes to be a broken government. It is a form of doing well by doing good ala Adam Grant's book Give and Take – Why Helping Others Drives Our Success, which Trone indicates was an influential book for him. Over the years, Total Wine & More and Trone more specifically have donated millions of dollars to charities, often in the communities in which the company operates. An educated buyer is someone who is likely to pursue and enjoy higher ticket items. The company is also doubling down on customer experience, providing wine, beer, and spirit education, virtual experiences with people behind beloved brands, and a chance to meet the makers in the company's stores. Trone emphasizes that the future is more about clicks than bricks, however, and the company is investing heavily in e-commerce and digital experience capabilities. He then developed his first beer-centric business while getting his MBA from the Wharton School at the University of Pennsylvania, and then launched Total Wine & More soon thereafter with his brother, Robert Trone.Ģ5 years later, Total Wine & More has grown into the largest alcohol-specific retailer, with roughly $3 billion in revenue with 172 stores in 22 states. Trone developed his own egg-centric venture as an undergrad at Furman University to help pay for college. He learned entrepreneurship at the knee of his father, who developed a variety of businesses related to the family farm in Pennsylvania. First, that mission took the form of entrepreneurship, then philanthropy, and finally politics. David Trone has been on a mission for quite some time. ![]()
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